Influence: The Psychology of Influence [New Edition]: Seven Principles for Motivating People

The six principles that motivate people are "reciprocity," "commitment and consistency," "social proof," "liking," "authority," and "scarcity." Now, the seventh compliance strategy is revealed.

Have you ever experienced something like this?

"I only intended to sample the product, but ended up buying it." "I was lured in by a dubious "profit-making opportunity" that I knew I couldn't fall for." "When I hear something is limited edition, I can't help but want it."

Why do we fall into someone's trap and say "yes!"? This timeless classic, which categorized six principles that influence human behavior based on social psychology theory, has been updated.

This book adds one more compliance strategy and replaces it with new research findings and applications. Like the previous edition, it features numerous examples that will pique your intellectual curiosity, including how to use the internet to survive in a global society and how to deal with it, as well as the principles and their consequences that have been influential in ethnic conflicts that have continued for centuries. You will gain a theoretical foundation for using influence to influence people, society, and the world.

Original Title: Influence: The Psychology of Persuasion New and Expanded

Table of Contents Chapter 1: The Weapons of Influence - The Seven (Powerful) Tools of Persuasion Click & Execute Betting on Shortcuts and Simplifying Who Benefits? Jiu-Jitsu Summary

Chapter 2: Reciprocity - The Old "Give and Take" Approach... How the Rules of Reciprocity Work Give and Take Defense Summary

Chapter 3: Favor - The Kind-Faced Thief Reaping Benefits from Favor Why Do People Like You? Let's consider why. Defense Law Summary

Chapter 4: Social Proof - The Truth is Us Social Proof Conditions for Optimal Effectiveness Big Mistakes Defense Law Summary

Chapter 5: Authority - Guided Obedience The Power of Authority The Allure and Danger of Blind Obedience Appearance, Not Substance Solid Authority Defense Law Summary

Chapter 6: Scarcity - The Law of Scarcity Scarcity - Less is Best, Loss is Worst Psychological Reactance Optimal Conditions Defense Law Summary Me

Chapter 7: Commitment and Consistency—The Imps of the Mind Going with the Flow Commitment is Key Thinking with the Head and Feeling with the Heart Defense Techniques Summary

Chapter 8: Unity—The "We" is the Shared "I" Unity Unity 1—Belonging Together Unity 2—Working Together Becoming One Defense Techniques Summary

Chapter 9: Quick Influence—Primitive Compliance in an Automated Age Primitive Automaticity Modern Automaticity Shortcuts are Divine Summary